Dr. Bert George - Strategy, Behavior and Performance in Public and Nonprofit Organizations

Assistant Professor of Public Management (Erasmus University Rotterdam) | Business Economist with a Heart for the Public Cause


Over the past years, I have received numerous requests to advise public and nonprofit organizations. Examples of public and nonprofit organizations I have recently worked with and/or consulted for are the Organization for Economic Cooperation and Development (OECD), Aarhus University (Denmark), School for Social Profit and Public Management (SSPM, Ghent University), Vrije Universiteit Brussel, Vlaams Welzijnsverbond vzw and Medisch Sociaal Opvangcentrum (Stad Gent).

In my consultancy and training activities, I employ an evidence-based perspective. This implies that I draw on academic literature to offer best practices and insights into “what works” and “what doesn’t” in a public and nonprofit context. Additionally, I have helped public and nonprofit organizations in their data collection processes using survey-based designs. All funds gathered with these activities will be re-invested into academic research.

Strategic plan – scan

Does your organization already have a strategic plan, corporate plan, policy plan or some other type of organization-wide plan?

There are many intricacies that distinguish a “good” from a “bad” plan. I can scan your organization’s plan and identify whether this plan includes the necessary building blocks and best practices based on academic insights. Additionally, I can scan the underlying planning process to identify potential pitfalls that might undermine plan implementation.

Strategic planning – training

Do you want to formulate a strategic plan, corporate plan, policy plan or some other type of organization-wide plan or do you want to update such a plan?

Formulating a plan is not an easy endeavour. I can help you by offering a blueprint of what a strategic planning process typically looks like. Additionally, apart from offering a blueprint that your organization can follow, I can also present several best practices based on academic evidence in order to optimize the quality of your organization’s plan as well as maximize its implementation likelihood.

Strategic management – training

Having a plan is an important starting point, but it is not enough. Plans need to be implemented and evaluated. The cycle of formulating, implementing and evaluating plans is typically incorporated into a strategic management cycle. What are the building blocks of a typical strategic management cycle? How can public and non-profit organizations adopt such a cycle and what are potential pitfalls?

I am available for training seminars that address these matters and that can offer a blueprint on “how” to formulate, implement and evaluate strategic plans in your organization.

General research – support

Do you want to generate insights into your organizational environment through surveys of key stakeholders? Do you want to ensure that this data collection process follows the highest academic standards and can be easily analysed?

I am available for data collection activities by means of electronic survey software. Specifically, I can electronically input, distribute and analyse your survey. This saves you time and simultaneously ensures objectivity throughout the data collection process.

Contact me at george@essb.eur.nl

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